Lightning Bolt at its core represents a philosophy that surfing, in its truest form, is a way of life rather than just another sport. Those behind the brand redefined surfing in the 70s as the sport and the lifestyle that surrounded it moved away from the traditions of the past and exploded into a new frontier of progression. Today the Bolt is still a symbol that embodies the spirit of that mythical antihero. The brand celebrates the passion of the individual and how surfing is one of the purest ways people can connect to nature while at the same time using it as a canvas for self-expression.
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